Our Team

Shabri Lakhani – Founder and CEO

“The way we sell is rapidly evolving. Gone are the days of traditional sales teams, we’re now in a digital sales world where Inside Sales is becoming an increasingly fundamental part of a sales organisation.”

Shabri has over 10 years of experience within sales and sales leadership. Her career began within the FinTech industry where she started as an SDR. Shabri was then responsible for building and running the inside sales and sales development teams for the third largest fintech company in the world (Finastra) in EMEA, US and APAC. Combining this experience with her passion for sales and the evolving sales landscape, Shabri created SalesWorks in 2018. The business has one goal – to enable sales leaders to grow and optimise their demand generation functions by creating a team and go-to-market strategy, as well as implementing robust processes and tactical execution.

Matthew Iovanni – Partner

Matthew has developed a career around helping businesses gain traction. With more than 17 years as a Business Development Manager, Sales Manager, Vice President of Sales, and two-time Board Member, he has been in the shoes of every sales role. Armed with a passion for turnarounds and a relentless drive to succeed, he enjoys building great teams in any organization he encounters.

Stephen Barone -COO

Stephen has dedicated his career to helping SMBs build sustainable sales and marketing programs. Bringing years of experience in both the tech and service sectors, he is passionate about inbound marketing. With both strategic and tactical acumen in a number of business areas, Stephen helps our clients develop strategy, implement systems, execute programs, and achieve sustainable growth.

Jonathan Medeiros – CFO

Jonathan brings a decade of experience in finance to SalesWorks, having worked in companies large and small. He was most recently on the management team of a digital health startup, helping to scale up through Series A and beyond. With a penchant for leveraging sound financial data to make decisions, he is passionate about driving businesses forward through impactful partnerships with sales and marketing leaders.

Fabiana Vilsan – Strategist

Fabiana graduated from Brown University with a degree in International Relations and went straight to work executing demand generation programs for clients globally. Fabiana draws on her diverse experience across technology marketing and strategy consulting to create custom-built inbound and outbound campaigns for her clients, specializing in a multi-channel approach including prospecting, lead lifecycle nurture, ABM, and paid digital.

Blake Kendrick – Director of Operations

Blake acts as Director of Operations for SalesWorks and advises business leaders and their employees on how to apply sales process best practices to their business operations systems. Blake specializes in optimizing CRM, marketing automation, and sales enablement platforms to ensure key business intelligence data can be captured consistently without compromising user experience. When not solving systems challenges, you can usually find Blake working his way through a jigsaw puzzle or trying out a new recipe.